The digital network approach by NAMAC to research trends in the art market is innovative and meets the informational needs of today’s art collectors.
investors and family offices.
We create unique artist-specific attention indices that reveal how much attention an artist is receiving from important people and institutions in the global art market. Since attention from reputable individuals or institutions reduces the uncertainty about the artistic quality of an artist and thereby translates into higher prices of that artist, the attention indices of NAMAC are valuable tools for artist price and return forecasts. Each of our analyses are tailor-made for every client and application.
Track how much attention selected artists receive from influential individuals and institutions in the art market. Know who exactly grants your preferred artists attention. Observe how the public perception of these artists changes over time.
Track how much status-weighted attention yours artists receive from the field of art. Discover who grants your artists how much attention.
The dynamics of the attention an artist receives influences its realised prices at auctions. Tracking the art market attention of artists is therefore of great interest for consignors and buyers alike.