support your decisions with tailor-made insights on the perception of your artists and your gallery.
support your pricing decisions by tracking the reputation of your artists
Pricing an artist’s oeuvre is difficult. When are price increases warranted and is the market ready for higher prices? While elapsed time and demand play an important role, so does the reputation of an artist. With NAMAC you can continuously track on a monthly or semi-annual level, how much the reputation of a specific artist has increased, and thus support your pricing decisions for an artist. NAMAC measures the reputation of an artist by tracking who relevant to the art market interacts with the artist. More important people and institutions, as measured by our proprietary Art Market Importance Score, have a bigger impact on the reputation score of an artist than less relevant actors. The detailed reputation report indicates what people and institutions relevant to the art market showed interest in the artist in question and graphically depicts the evolution of the reputation of an artist.
control the effectiveness of your marketing efforts
NAMAC gives you a powerful tool to check the effectiveness of your public relations work. Have you organised a solo-show or group exhibition and want to know how much it increased the public awareness of your artists and your gallery in the art market? We find it out for you.
free sample analysis.
Please submit your name and email to download a free sample analysis.